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“CREEK FOR LIFE” – A Nia Adventures Ltd. Sustainable Tourism Program
Our Commitment: Travel That Heals, Not Harms
At Nia Adventures Ltd, we believe in transforming travel into a force for good. That’s
why in 2025, we’re launching “Creek for Life”—a flagship CSR and eco-tourism
initiative based in the biodiverse haven of Mida Creek, Watamu, Kilifi County.
This program empowers the local community, promotes conservation through
education and action, and positions tourism as a driver of environmental restoration
and cultural pride.
PROGRAM PILLARS
1. Mangrove Reforestation for Climate Resilience
Goal: To plant a minimum of 1,000 mangrove seedlings annually in partnership with
local conservation women social groups.
Why Mangroves?
- A single mangrove can absorb up to 25 kg of CO2 every year.
- They protect shorelines, support fisheries, and are biodiversity hot spots.
- Mangroves act as natural carbon sinks, making them critical in the fight against
climate change.
How It Works: - Nia Adventures supports mangrove restoration through guest trips (North
Coast Day Trips) and annual events like the October 10th planting initiative. - Guests are invited to join planting sessions during Mida Creek excursions.
- Each participant receives a “Creek for Life Certificate” reflecting their eco-
impact
2. Plastic-Free Travel Advocacy: Reuse Over Waste
Goal: To reduce single-use plastic in tourism through education and traveler
responsibility.
Our Approach: - Nia Adventures encourages all guests to carry and reuse refillable water bottles
during their travel. - We work with local partners and accommodations to offer refill stations.
- Educational briefings on how plastic pollution affects marine ecosystems are
included in our excursions.
3. Mida Creek Cleanup & Conservation Action Days
Goal: Facilitate annually community and tourist cleanups to protect the coastal
ecosystem
Activities Include: - Organized shoreline/beach cleanups.
- Provision of clean-up tools, eco-bins, and waste-sorting awareness.
- Collaboration with local schools and youth groups for environmental education
Impact: Cleaner beaches, increased environmental stewardship, and a visible
improvement in local waste management awareness
4. Community Education & Eco-Leadership Development
Goal: Equip the Mida Creek community—especially youth and women—with
knowledge and income-generating skills tied to ecotourism
Our Focus: - Support women’s groups creating Eco-friendly crafts and reusable products.
- Run interactive workshops on climate change, marine conservation, and
sustainable entrepreneurship
Projected 2025 Impact: Initiative Target Mangroves to be Planted 1,000 Trees = 25,000 kg CO₂
Offset/yearPlastic Awareness Reached 400+ Guests educated Community Cleanup Days 1 Annual Event
Why “Creek for Life”?
“Creek for Life” is our call to action: a celebration of life-giving ecosystems and the
people who protect them.
It’s about ensuring every trip leaves behind a legacy of care, not carbon. Through this
initiative, guests don’t just visit—they invest in the future of the coast and its
communities.